Internationalisation and innovation development in a mobile application supporting fertility and pregnancy efforts

Project description

The aim of the project is to develop and implement a mobile application supporting pregnancy attempts and infertility prevention. The application is a response to the needs of couples trying to have a child, in the areas of access to substantial knowledge on the factors affecting fertility, improvement of health habits, individual recommendations for prevention, increasing the involvement of the partner in the efforts to have a child, as well as psychological support in difficult emotions resulting from planning intercourse on specific days of the cycle and reduction of the level of stress associated with the entire process. Our application will be a novelty on the Polish market where the number of similar solutions and their functionality has been limited so far. The existing applications allow for tracking the cycle and recording daily activities, but they do not offer assessment of previous attempts to have a child, including the verification of whether the diagnosis and medical measures were consistent with current scientific guidelines. Lifebite intends to engage experts in the field of fertility to advise the users on an ongoing basis and to establish a management or treatment plan with them. Additionally, the Lifebite app will have a "partner" feature developed by psychologists and sexologists, that will allow users to share some of their reproductive health and well-being data with their partner/husband and communicate with them in the context of joint pregnancy efforts. Artificial intelligence and machine learning algorithms will be used to analyze the data collected from users, enabling the delivery of an individualized action/treatment plan aimed to increase the likelihood of pregnancy. The project costs include the creation of content and IT system of the application, translation of its content into 5 languages used in the target foreign markets (English, German, Spanish, Norwegian, Swedish) and mentoring.