Development of an innovative SilverCustom service helping companies to adapt their products to the needs of the elderly and people with disabilities.

Project description

One of the biggest sins of the market against mature consumers is that marketing strategies and commercial information are not tailored to the needs arising from elderly consumers' age. Through the language, packaging design, the way user manuals or access channels are created, market information often excludes people aged 60+ who are potentially interested in it. These consumers may find it difficult to understand companies’ offers, which results in them purchasing goods or services without being aware of all the aspects of the offer (for example: purchase on instalments from a lending institution, purchase of media subscriptions and "incidentally" of a laptop which they will never use but which is added to their monthly charges). It also happens that mature consumers cannot use special offers in retail chains as they do not have particular mobile apps or have limited internet skills. A Simplicare board member is an expert in the National Institute of Silver Economy, and so she understands the needs of elderly people very well. We decided to develop the SilverCustom service to support companies in adapting their offers to the needs of these people. The project consists in creating a toolkit for testing products, which will include: - software for prototyping test products, applications and interfaces for the senior customer, - geriatric simulation suits to test products, applications and interfaces that take into account physical limitations of the elderly, - focus groups of senior users to test products, services or applications, - a team of experts conducting tests and prototyping the products, services and applications under testing, - a service for the development of a marketing strategy for the senior customer.