Marketing an innovative, monoproteinaceous, grain-free dog feed which prevents the occurrence of dilated cardiomyopathy

Project description

BRAWO sells ready-made pet food, mainly via the Internet. Rapidly growing sales revenues allowed us to plan the launch of our own pet food brand. The product will target the niche market of ready-made functional food for dogs under the name CardioBrawo. It will be the first super-premium product on the market that prevents the increasingly common worldwide problem of dilated cardiomyopathy in dogs - a heart disease resulting from a poor diet. In addition, this monoprotein, grain-free feed will not expose dogs to food allergies. Its formula was developed in cooperation with a group of scientists from the Warsaw University of Life Sciences. Solutions adopted in the production technology will allow for low water use (about 150-180 kg of water per 1,000 kg of product). In addition, depending on the availability of raw material, animal protein in CardioBravo feed will be gradually replaced with insect protein. Insect production has a much lower impact on the environment than meat production: less land, water and energy consumption, lower greenhouse gas and ammonia emissions, waste-free production (waste constitutes organic fertilizer). The project covers the purchase of technological lines for the production of dry and wet pet food. Deployment of the new technologies will reduce CO2 emissions by 704 tons per year and reduce energy consumption by 1.6 GWh in 2022. The project will create 24 new jobs. We are planning to apply for a patent for the invention implemented under the project.